Fitmo Launches Coaching Service With Haile Gebrsellasie

Train with one of the greatest runners of all time

Fitmo Haile Gebrsellasie

FitTech company Fitmo, together with Haile Gebrselassie, has launched an innovative new coaching service, created by running legend Haile Gebrselassie.

Its aim is to improve the skill level of runners everywhere, so it’s teamed up to create personalised health coaching that’s affordable and comprehensive. Fitmo was created to enable anyone to train with the world’s best, by incorporating all the best aspects of human coaching with the perks of modern, on-demand technology.

Fitmo – a mobile coaching platform – provides an innovative solution to expensive personal trainers lack of motivation; making it easy and affordable to train with the world’s best, regardless of your schedule.

Haile Gebrselassie, Olympic gold medallist and world-renowned long-distance runner, has become Fitmo’s first celebrity Ambassador. Haile is just the first in line as a celebrity coach for Fitmo, to go along with the world-class coaches already using the app. Haile broke 27 world records in his career and reigned as World Champion nine times, and now he has created unique training packages for Fitmo, the aim of which is to improve your running skill with a greatly lessened risk of injury.

Haile says: “In 25 years of international running I gained a lot of experience and knowledge. Now it’s time to share my knowledge with you, in the hope that you come to enjoy running as much as I do.”

The training packages have a human connection; not only do you have a holistic training programme designed by the Olympian, you also have direct access to a coach – handpicked by Haile himself – who will be there with answers to your questions, and give you the occasional push when you need it.

How does it work?

Haile’s programmes range from two to five workouts per week for three fitness levels: beginner, intermediate and advanced. Each programme contains exclusive videos of Haile, filmed at his home in Addis Ababa, Ethiopia. In these videos, Haile shares his life story, along with the tips and tricks of how he gained his success.

Paired with a comprehensive workout plan, nutritional tips and recipes, runners can train for events with 24/7 support from one of Gebrselassie’s handpicked team of expert coaches.

fitmo haile gebrsellasie

key features

  • 24/7 communication with your coach via rich media messaging
  • Elaborate video and audio-guided workouts created by your coach for the gym or running outdoors
  • A comprehensive workout plan and the ability to connect to your favourite workout tracker
  • Service options include 1-on-1 training for maximum personalisation (starting from €7.50 a week) or a lighter option (€3.50 per week) with set training programs

Link to Haile’s coaching service:

Fitmo is currently crowdfunding – it has reached its minimum target but would like to bring on more celebrity athletes to share their knowledge with the world, much like Haile.

Fitmo is also partnering up with event organisers around the world and recently signed a contract with The Great Run Company, the UK’s leading event organiser. The aim being to give all runners access to affordable yet personalised coaching.


Men's Running

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