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In support of the Gordon Ramsay foundation, the chef himself will be building an army of 100 strong-willed men to join him in a gruelling half-Ironman challenge.

The event on June 14 2014 in Staffordshire, will consist of a 1.2 mile swim, a 56 mile bike ride and a 13.1 mile run.

The best part is, you don’t even have to be a seasoned athlete.

Upon joining GR100, your benefits would include:

1)    Entry into the Half IRONMAN® (70.3 mile) Staffordshire

2)    Six month training programme designed by top triathlon coach Will Usher

3)    A dedicated fundraising expert

4)    A biomechanics assessment with John Allen

5)    An open water swimming day with Olympic medallist, Cassie Patten

6)    An on course recce with Lucy Gossage – Ironman® 70.3 winner

7)    An exclusive launch event with Gordon Ramsay and very special guests on 10 January 2015

8)    A limited- edition GR100 branded kit and a Huub 2015 Archimedes wetsuit, tri-suit, technical t-shirt and winter training jacket.

9)    A transition bag with specialist kit and essentials including a pair of Oakley sunglasses.

10)  One night’s pre-event accommodation in a luxury hotel

11)  5* hospitality for you, your friends and family at the Half Ironman® (70.3)to enjoy post-race

12)  A GR100 team photograph

The Gordon Ramsay Group will also provide top hospitality exclusively for you, your friends and family to make race day one you’ll never forget as well as providing pre-event accommodation at the GR100 hotel.

If you’re hardcore enough to give it a go, register at www.gordonramsay.com/gr100 for one of the remaining places. Membership fees are £1,500 along with a commitment to raise £2,500 directly for the Foundation.

The Gordon Ramsay Foundation and GR100 supporting charities are: Cancer Research UK, the Scottish Spina Bifida Association, The Louis Dundas Centre for Children’s Palliative Care, Action Against Hunger and Meningitis Now.