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Primal Pantry is setting the bar pretty high (no pun intended), as they look to stand themselves upon the pedestal of natural energy bars.

This is what they and nutritionist Suzie Walker had to say:

Clean fuel

The human body is a machine and it needs high quality fuel to function at its optimum. If you are an athlete the quality of this fuel becomes crucial – in the same way as you wouldn’t run a Ferrari on dirty cheap petrol, you don’t want to use low quality synthetic sports nutrition products to fuel your body.

This is why we’ve used only a few high quality natural ingredients in each of our bars (Coconut & Macadamia, Almond & Cashew, Brazil Nut & Cherry, Hazelnut & Cocoa and Apple & Pecan), without any additives, preservatives, flavourings or colours in sight. It’s also why we’ve cold pressed all the ingredients into the bar; no heat is used in the manufacturing process, which can break down some of the nutrients found in the ingredients.

We believe we have created a bar with the perfect mix of protein, fats and carbohydrates, with each containing approximately 200 nutrient dense calories.

Carbohydrates

Carbohydrates are provided by dates in each of the bars. These are high in fibre and nutritionally superior to other common carb sources used in other sports nutrition products (notably syrups, rice, sugar, fruit juice) because, whilst they contain simple sugars for quick release energy, the fibre in them helps control this energy release, meaning you don’t get such a sudden sugar rush and then a drop.

Fats

The natural fats in the bars come from the nuts, which help provide fuel for the body over longer exercise periods, alongside a host of other general health benefits.

Protein – aids in muscle recovery and growth – Nuts

The nuts in our bars also provide important protein, which, when combined with the natural carbohydrates and fats, creates a bar that not only helps fuel exercise, but also aids with muscle and mind recovery afterwards.

In a nutshell, The Primal Pantry bars are a great clean and natural energy source, which power your body as nature intended.

Primal Pantry bars are now available in Tesco, Superdrug, Ocado and health stores – www.primalpantry.com